Augustus Fabbianelli

Deliverables

– Brand Strategy
– Brand Positioning
– Brand Identity
– Brand Guidelines
– Identity Application
– Stationery Design
– Lookbook Design

Credits

Work completed at Block Branding
Creative Direction: Mark Braddock
Art Direction and Design: Maegan Brown
Strategy: Melita Masters, Romina Gil De Matos, Maegan Brown

Overview

Augustus Fabbianelli is a high-end couture brand. The brand exemplifies impeccable craftsmanship and historical referencing at its core.

Problem

The challenge was to create an aspirational, detail oriented, yet classical identity that imbued an international feel.

Solution

Using subtle and scattered textures of ancient classical lace (a signature of Augustus Fabbianelli) provided an elegant platform for the brand to adapt and shift with new garments and styles. This is coupled with a refined monogram with a warm, elegant palette, setting an understated yet luxurious tone.